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Entries tagged "Traubisoda history"

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This Was Traubisoda – The Story of Hungary’s “Socialist Cola”

Unlike many other brands that were popular during the communist era of the 1970s and 1980s, Traubisoda never disappeared from store shelves, even decades after the political transformation. In fact, for a time, it was available in two different versions.
However, this wasn’t a result of abundance, but rather because two different companies claimed the right to produce the same drink, leading to a legal battle that lasted over twenty years.
Although the lawsuits eventually concluded and licensing rights were clarified, the company that emerged victorious from the long legal war was recently liquidated. Thus, the half-century-long story of the fizzy drink once known as the “socialist cola” seemed to come to an end. Let’s take a closer look at the nearly 50-year history of Traubisoda.

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